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Who Are You Marketing To?

First off, I should be ashamed at myself for ending a sentence with a preposition in the title. Horrible, just horrible. Moving on, it is very important to know the market that you’re trying to reach with your restaurant’s concept. There are plenty of...

Financing Your Startup Restaurant

When you’re getting ready to start your own restaurant up, the same troublesome issue comes up: how you pay for it. If you’ve got a great concept and you think you can make it work, there are lots of ways to get money for your business, but it’s...

What To Expect from Your Restaurant

One of the many goals of this blog is to help up-and-coming restauranteurs with ideas of how to run their business more efficiently and profitably. One of the areas that all future restauranteurs need to be mindful of is that of expectations. There are tons of reasons...

More Myths of Running a Restaurant

So sometime ago, I put up a post about restaurant-running myths in order to cool the ego a bit of those who are looking to start your own restaurant. Well, here are a couple more for you: 1. I can trust my family: Look, it’s rare that hear stories of family...

Myths About Opening a Restaurant

I have to say, working for One Fat Frog and meeting so many people with big hopes and dreams for their businesses has got me thinking about what it would be like to actually run a restaurant. Many of those I meet are the same way, except, unlike me, they’re...

Buying an Existing Restaurant

We at One Fat Frog Restaurant Equipment deal with restaurant equipment, but every now and then, we get a question about actually running or purchasing a restaurant. After getting a phone call today from someone who might be purchasing a restaurant, I did a quick...