by One Fat Frog | Oct 22, 2013 | Opening a Restaurant
One Fat Frog has seen countless restaurant startups spring up in Lakeland, Florida, with some succeeding while others fail. There are many factors that go into whether a restaurant makes it or not; one of the most important is customer demographics. The customer... by One Fat Frog | Oct 22, 2013 | Opening a Restaurant
One of the first things The Frog asks startup restaurants when we do initial consults at the Frog is who their client base will be. Often entrepreneurs will tell us that they are hoping “EVERYONE.” Sure, we would like everyone to come to our restaurant... by One Fat Frog | Oct 18, 2013 | Opening a Restaurant
Here at One Fat Frog, when we talk about restaurants, we tend to focus on the cooks, the food, and the equipment. One of the most important parts of the dining experience, however, is the server. The restaurant server is the face of the company to each and every... by One Fat Frog | Oct 18, 2013 | Opening a Restaurant
We Frogs love our cheese. Yeah, I know that’s not typical food for a frog, but we at One Fat Frog love pretty much every kind of food. Except mushrooms.* I’m not even sure they’re safe for human consumption. Anyway, one of the great things about working at One Fat... by One Fat Frog | Oct 16, 2013 | Opening a Restaurant
The design of your menu is an important means of presenting your restaurant. Restaurant entrepreneurs use creative menu design to reinforce the restaurant’s theme or ambiance, set the proper tone, and most importantly, to sell some food. It’s pretty easy to convince... by One Fat Frog | Oct 16, 2013 | Opening a Restaurant
Location is everything when it comes to any type of real estate, including your new restaurant. This Frog remembers a particular restaurant building that is doomed to fail. In the past 10 years, 6 different restaurants have opened in that beginning, with each quickly...