One fantastic tried and true way to help market your restaurant is through specialty nights. Awww yeah, specialty nights. There are a million different variations on specialty nights – as far as your imagination can reach, really. These differ from “daily specials” such as 30 cent wing nut or free pizza with the purchase of eight beers. These are the real specialty nights, such as senior nights, autism family night, diabetic friendly night, etc.
That’s the great thing about these very special specialty nights: your restaurant can use them to raise awareness about social concerns in your city and globally. Whether it be autism awareness, the plight of the homeless, or promoting green living, if it’s an issue, you can wrap a special night at your restaurant around it. You could even use a special night to promote eating healthier with gulten-free night or vegan night. Another great way is through a diabetic-friendly night. You don’t have to change your entire menu on special nights, just tweak it a bit for the target clients!
Some other ideas include honor roll or “A” night, where middle school students are rewarded for their awesome performance in school. The list goes on and on. There are so many different entertainment options and specialty nights you could host at your restaurant! For more information or for help coming up with ideas and how to pull them off, come into One Fat Frog Restaurant Equipment!
One Fat Frog • 11473 S. Orange Blossom Trail • Orlando, FL • 407-480-3409