Restaurant marketing changes like the seasons, but there are some fundamental strategies to keep in mind during the holiday season when it comes to marketing your restaurant. It’s a great time of year to promote your restaurant as consumers are hungry for holiday deals and special dining experiences. Here’s some ideas to keep in mind when marketing your restaurant this holiday season:
Work with the community to help give back to those in need. Restaurants are a great host for food and toy drives and other charitable events and fundraisers.
Prepare a special holiday menu or run a limited holiday time offer. Let current and future customers know about it and be sure to let them know about your holiday hours as well.
Try out some new products like fried turkey, party platters, eggnog drinks, pumpkin pies, and other comforting, dynamic holiday foods.
Gift cards, can you ever go wrong with them? No. The The National Restaurant Association reports that 78 percent of adults say they would like to receive restaurant gift cards for the holidays. Do it!
And why not treat yourself to some used restaurant equipment for the holiday while you’re at it? One visit to One Fat Frog Restaurant Equipment and we can upgrade your entire kitchen and get you financed for all of the used restaurant equipment you need! Happy holidays, folks!