If you can believe it, we’re in the final stretch of the year. Later, 2012! This means that the holiday season is creeping down the back of your neck, heading right for your wallet. For restaurant owners, the holiday season is the perfect time to promote the sales of gift cards and gift certificates.
Since they make the perfect no-brainer holiday gifts, the sales of restaurant gift cards always increase around the holiday. Restaurant owners can take advantage of this through several means of marketing: posters in your restaurant windows, a display at the register, or near the waiting area and also through social media, radio, and television spots.
Selling gift cards for a little less than they’re worth is another way to increase sales. For example, you can sell $25 gift cards for $20 or $50 gift cards for $45. You can also offer gift cards that come with freebies and bouncebacks. For instance, you can offer a $20 gift card that comes with a free dessert voucher or a free margarita voucher.
Making gift cards available through your website is a must. The number of people who do all of their holiday shopping without even leaving the house is bonkers, so don’t lose out on these sales by only making your gift cards available in-store.
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