“Healthy choice” and “brand value” are the strongest motivators for restaurant chains consumers when it comes to decision making, category expectations, and engagement with brands, according to a survey of Brand Keys, a New York based brand consultancy. The survey of 49,000 consumers aged 18-5 years old throughout the country food brands that can meet or exceed customer expectations for experience and authentic brand values lead their categories. Here are the most popular brands:
OVERALL:
1. Domino’s
2. Dunkin’ Donuts
3. McDonald’s
4. Papa John’s
5. Ruby Tuesday
6. Subway
CASUAL DINING:
1. Rub Tuesday
2. Outback
3. Chili’s
4. Olive Garden
5. IHOP/Red Lobster (tie)
6. TGI Friday’s
7. Hooters/Applebee’s (tie)
8. Arby’s
PIZZA:
1. Domino’s /Papa John’s (tie)
2. Pizza Hut
3. Godfather’s
4. Round Table
5. Chuck E. Cheese’s
6. Little Caesars
QUICK-SERVE:
1. McDonald’s/Subway (tie)
2. Wendy’s
3. KFC
4. Burger King
5. Hardee’s
6. Quiznos
7. Taco Bell
I’m perfectly okay with these lists, but how in the world did Arby’s get categorized within the “casual dining” section rather than “quick-serve?” Get real.
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