In the world of restaurants, location is EVERYTHING. Frogs know all, trust me. How many times has one of your favorite restaurants went out of business because the location was terrible? The food could be superb, the hospitality fabulous, but that pesky location problem always has a way of running perfectly good restaurants right into the dirt! Let’s just reiterate, location my friend, IS EVERYTHING. Miss Frog said it twice now, you better listen to me. I know you’re probably left wondering how to choose a prime location to open your restaurant. This where the “how to choose a perfect restaurant location” master comes in.
Check out Local Real Estate Market:
- Work with a real estate agent who has abundant knowledge of the restaurant market.
- If possible, talk with past leasers to see if anything funky was going on in the space you’re interested in.
Access and Visibility:
- Can your customers easily get to you from a main road? If they’re going to have to do 26 u-turns, go around 12 roundabouts and hit 17 four-way stops, your location probably sucks. Convenience is everything! Make sure your customers can get to you in a jiffy.
- Abundant Parking: You want to make sure your customers won’t have to go on a 6 mile hike to reach your restaurant. Having lots of well lit parking is extremely important, unless you’re situated in an urban area such as New York City, where foot traffic is the norm.
Other Businesses in the Area Which Could Benefit Your Restaurant:
- What businesses are around your restaurant? Who you are located next to will affect your business. Are you next to places such as movie theaters, parks, rivers, or any type of entertainment? These are all things which will make traffic to your restaurant even more prevalent! But on the other hand, if you’re located next to a prison or sewer plant, let’s just say you’re restaurant wouldn’t be the first I would visit. Which brings us to our next point….
Know which locations to Avoid:
- Avoid locations which would make your clientele feel uncomfortable. For instance, having your location in an ongoing construction zone, hard to find locations, or in areas with mismatched clientele.
When you do find that perfect location to open your restaurant, it would be wise of you to let One Fat Frog be your restaurant equipment supplier. We are pretty awesome over here. Call (407) 480-3409 to chat about equipment or maybe even Mila Kunis’s pregnancy. Whatever works.