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As part of the National Restaurant Association’s ongoing efforts to promote and push the Kids LiveWell program, they announced today a brand spanking new partnership with Kidzsmart Concepts, a creative marketing and communications company dedicated to engaging children and families with multi-platform educational resources.

“Kidzsmart provides valuable customer engagement tools to the restaurant industry, and we are excited to leverage their ideas to help restaurants promote their healthful Kids LiveWell menu items and enhance the dining experience for their customers,” said Scott DeFife, Executive Vice President of Policy and Government Affairs for the National Restaurant Association.

Working in collaboration with the Association, Kidzsmart has developed a three-part program of child-focused activities for restaurants that have joined the Association’s Kids LiveWell program, a first-of-its-kind initiative that helps restaurants highlight their healthful menu choices for children and kidults alike.

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